LeBron-Designed 2027 Maybach Heads to New York Charity Auction
A custom 2027 Mercedes-Maybach S 680 designed with LeBron James is heading to a charity auction in New York. It is a near-identical counterpart to the car James keeps in his collection—not the sale of his personal example.
Gooding Christie’s announced the consignment on October 14, 2026. The auction house says the LeBron James Family Foundation will receive the auction price, supporting its I PROMISE program and work in Akron, Ohio.
What makes the car different
The auction house describes a 6.0-liter V12 producing 621 horsepower. Its distinguishing features are the bespoke details: light-ivory paint, blue Nappa leather with porcelain-colored stitching, James’s crown logo and a reference to Akron’s coordinates.
According to Mercedes-Benz’s accompanying announcement, the project uses MANUFAKTUR Made to Measure, the company’s individualization service. The special badging and cabin treatment should be understood as this car’s specification, not equipment automatically included with every S 680.
The distinction between a personalized commission and a normal production trim matters here. The auction is offering a particular finished vehicle, while the near-twin description explains its relationship to James’s own car. It is not an announcement that an unlimited LeBron-branded edition is joining dealer inventories.
Display dates and auction dates are different
| Activity | Announced dates in 2026 |
|---|---|
| Mercedes-Benz Manhattan display | November 9–16 |
| Javits Center display listed by Mercedes-Benz | November 19–20 |
| Gooding Christie’s auction sessions | November 20–21 |
| Wider Retromobile New York event | November 19–22 |
The auction organizer’s current event page confirms the November 20–21 sessions at the Javits Center. These are sale-session dates, not a verified time slot for this individual car. Anyone planning to attend or bid should check the final catalogue, lot schedule and admission rules before traveling.
The sale has not happened, so no achieved price can yet be reported. A charitable beneficiary also does not mean a buyer’s entire payment has identical treatment: bidding terms, fees and any tax questions need to be checked separately.
For another current example of automotive craftsmanship, see our Porsche restoration-challenge winners report. Those judged restoration projects are distinct from this factory-personalized commission.
Featured photo: Mercedes-Benz publicity image supplied with its October 14, 2026 LeBron James-personalized S-Class announcement. Credit/copyright: Mercedes-Benz; no individual photographer is identified in the announcement. Reproduced for editorial reporting under Mercedes-Benz Media’s terms of use; resized for display. The handout is not a Chiefs Review photograph.