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LG Schedules Connected-Safety Demonstrations in Gangneung

Illustrative 2019 archive photo of a traffic signal on Yangjae-daero, South Korea; not LG equipment or its Gangneung demonstration
Illustrative archive photo: a traffic signal on Yangjae-daero, South Korea, photographed July 12, 2019—not LG equipment or the Gangneung demonstration. Photo: Jhcbs1019 / Wikimedia Commons, CC BY-SA 4.0. Resized for display.

LG has scheduled on-road connected-safety demonstrations for October 20–22 near the ITS World Congress in Gangneung, South Korea. Its U.S. newsroom release is dated October 19, with an October 20 Seoul dateline; the congress runs October 19–23.

The company says its Soft V2X platform combines direct vehicle-to-everything communication with cloud-based vehicle-to-network connectivity. An equipped vehicle, connected devices and a pedestrian phone app will demonstrate warnings involving obstructed intersections, cyclists and pedestrians. These are planned demonstration scenarios, not independently measured crash-reduction results.

What Euro NCAP alignment means

LG describes the scenarios as aligned with Euro NCAP. That description should not be read as an awarded safety rating. No production model, retail launch date or price is specified.

There is a genuine connection to the safety organisation’s longer-term work. Euro NCAP’s Vision 2030 roadmap, published November 9, 2022, includes future assessment of safety functions using vehicle-to-vehicle, vehicle-to-infrastructure and broader V2X communications. It also sets out four assessment phases from 2026: safe driving, crash avoidance, crash protection and post-crash safety. The roadmap is a programme direction, not an endorsement of this particular supplier’s platform.

The practical question is deployment

The distinction matters: a demonstration can show how a warning is intended to work, while a buyer needs evidence about the actual vehicle and service available to them. Useful follow-up evidence would include named production applications, operating conditions and independently assessed performance. Those are the questions to ask before treating connected infrastructure as a feature of a car on sale.

For another side of vehicle-safety support, read our report on AION’s UK diagnostics and driver-assistance repair arrangements.

Illustrative archive photo: a traffic signal on Yangjae-daero, South Korea, photographed July 12, 2019—not LG equipment or the Gangneung demonstration. Photo: Jhcbs1019 / Wikimedia Commons, CC BY-SA 4.0. Resized for display.