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Peugeot Sets Daily Culture and Motorsport Events for Paris Show

Archive photograph of a Peugeot 2008
Archive Peugeot 2008 brand illustration; not the 2026 Paris stand or E-208 GTi. Photo: Matthew Daniels / Unsplash source, used under the Unsplash License.

Peugeot announced on October 5, 2026 that its Paris Motor Show stand will change theme daily from October 13–18. The programme mixes cars with craftsmanship, sport and cinema, giving visitors a reason to choose their visit date deliberately.

The announced programme

Date in October 2026 Theme
13 French craftsmanship and a creative workshop
14 Thirty years of the Stade Toulousain partnership
15 Peugeot Sport reflex challenges and a planned Doriane Pin appearance
16 French cinema and Pathé
17 GTi heritage, from the 205 to the E-208 GTi
18 Reveal of a new partnership with a French brand

The activities are scheduled for Hall 4 at Paris Expo Porte de Versailles. Peugeot has not named the October 18 partner in this announcement.

Plan around the experience you want

Visitors interested in racing should use the motorsport day as their starting point; those following hot-hatch history may prefer the GTi programme. Check the organizer’s current admission information and the brand’s final appearance times before arranging travel around an autograph session.

The day-level schedule is useful, but it should not be read as a reserved appointment with a driver or a guarantee that every activity will be available whenever you arrive. Leave time for queues and prioritize the events that matter most to you.

The broader appeal is a car show as a shared cultural outing, with activities for people whose interests extend beyond specifications. Another upcoming enthusiast event is covered in our Icons of Porsche festival preview.

Source: Peugeot / Stellantis Media programme, October 5, 2026.